WHITES is the first and the largest leading chain of beauty, wellness & lifestyle shops in Saudi Arabia targeting the upper-mid and upper segment.
Ranked 1st by FORBES magazine as the most innovative and successful retail concept in Saudi Arabia for two consecutive years, WHITES is the largest skincare and makeup retailer in the Saudi market with more than 100 shops distributed all over Saudi Regions particularly in major cities (Riyadh, Dammam, Jeddah, and… etc.) and one shop opening every 14 days. It is an appointed destination for beauty, lifestyle and wellness all over the region.
In a vision held with passion, saturated with young fashion and up-to-date trends, and above all innovation-based, WHITES is offering the widest ranges of premium products in a one-stop concept store. Freedom to choose, WHITES is doing retailing differently in a way devoted to customers.